I just read about the business model for LIFE IS GOOD. What a great story! Two brothers spend years selling t-shirts (I guess they had a calling!) They came up with this idea of Life is Good because they had such a good attitude about life. They certainly live the good life as they help others as well. I would love to have a brand like that. I am going to spend the next few weeks trying to think of something for my business. I have always wanted to be a successful entrepreneur and a philanthropist! Looking for the perfect catchy saying.